Trademark Types That Can Be Registered In Pakistan
Many businessmen and stakeholders wanted to register their brands and their ultimate goal is to maintain and get fame with their brand in the market. A Trademark registry is vital for all businesses. Here are five major types of trademark registration in Pakistan.
Fanciful Trademark
It includes symbols, phrases, and tools that are designed and formulated for trademark servings. It is the strongest registration mark due to its distinct nature and no flaws. It is the easiest mark for obtaining trademark protection because it typically does not compete with anything. They are only the outputs of services to which they are compared. Fanciful marks strongly concern the products and services. Examples include Nike and Adidas that are not too generic and are unique and well known to All. When you need to register your brand name fanciful mark is a strong option to imply. This mark gives you the full right to use your trademark freely for your goods and services. As this is inherently distinct and unique.
Generic Trademark
The generic mark illustrates the normal description of the product or its dealer. So for brand recognition, one should choose a name that is different from the competition. It describes the details, qualities, and descriptions of the goods of your business. These marks cannot be registered. People should be able to freely use certain words to refer to certain goods and services. In addition, keep in mind that the purpose of a mark is to indicate the source of the goods or services. There is no indication of the source.
Suggestive Trademark
Suggestive marks as its name show it indicates product or service an imaginative and figurative term and it does not require any description or literal words for trademark.it is a broad, specific, and defensive kind of trademark registry and inherently distinctive mark. This type of mark emphasizes brand protection and having a connection with the goods. Examples of suggestive marks include “Microsoft” which gives an indication of software for small-scale computers. Cooper tone suggestions for skin color after using tanning lotion.
Arbitrary Trademark
Arbitrary marks use words that are common to people but these have no relationship with the merchandise or ceremonies they characterize. They use common aspects for brand identification. These are also strong marks and give a high level of protection to trademarks. But registration is only given to arbitrary marks if it is not confusing and not identical. Arbitrary trademarks are a vital option if you are a business holder trying to extrapolate the name of your interests, values, or business. You can pick an arbitrary mark by utilizing a word form in the dictionary or can give any name you think.
Examples include LG, BlackBerry, and Apple as they are simple words no one can notice that they are related to some computer or electronic device but the distinction is their brand name and service quality.
Descriptive mark
Descriptive marks generally define the nature, objective, and aspects of a product or service as they use simple terms and phrases and are not granted trademark registry mid descriptive marks are not registered also. This type of mark can register only if there is a distinction in service or product. For a descriptive mark registry, one should use the super and best geographical and definite terms. An example of the descriptive mark would be “cream and biscuit” for biscuits or bakery commodity and it would not be registered until it makes an identity or is distinguished from other bakery items.
